They are usually found in new technology and improved methods. But, there are times when we have too focused and don’t see the opportunities that were right in front of us from the beginning. So, let’s not get so caught up in the new shiny technology to miss out on different opportunities that are presented. An excellent illustration of this is in the car business. In the United States has a huge marketplace for vehicles and other services related to them. This means that these companies have to be as creative and productive as is possible. In this short video it will be explained what they did to look back at the past to design a better future.

Car manufactures have been adopting new technology, including virtual and digital simulations to design their cars. Modern designers understand that clay, the oldest art material used for making cars is the ideal and most effective. The physical model of clay makes it much easier for designers to visualize their design. Additionally, models made of physical clay can be subjected to tests in wind tunnels. While manufacturers invest thousands on these models, they also save them thousands , even with the latest alternatives.

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